8+ years building content infrastructure for B2B SaaS. I design AI-powered workflows, content operations systems, and editorial processes that produce measurable results without trading away quality.
Systems that turn ideas into scalable, high-performing content, faster, without losing voice or quality. Built for content teams that already have a process and need AI to fit into it, not replace it.
Content strategy grounded in demand research and technical SEO. From healthcare platforms to B2B SaaS, I build systems that improve rankings, drive qualified traffic, and align with business objectives.
Process design, CMS strategy, editorial workflows, and team training. I reduce approval turnaround, standardize quality, and help teams move faster without creating bottlenecks.
Systematic audits of content architecture, SEO performance, competitive positioning, and conversion design. I've audited 20+ B2B and B2C websites and built reusable audit frameworks applicable across content teams.
Most teams plug AI into an existing process and wonder why it breaks down. I built the system first, then figured out where AI fits inside it. The result is a repeatable 5-stage workflow that removes friction between thinking and publishing, without handing over the parts that actually require judgment.
Documented across 9 consecutive weekly issues, validated against B2B and B2C content requirements.
Most people build the system after the newsletter is already running. I did it the other way. Before publishing a single issue, I built the full infrastructure — voice and tone guide, visual brand system, SEO and GEO workflow, GA4 and Google Tag Manager setup, lead capture integration, and a repeatable editorial process. Then I started publishing. Every Wednesday, without a miss. A workflow that started as a 6-hour scramble and now runs in under 2.5 hours. The system is why.
Enterprise buyers don't respond to generic calls to action. Rewrote the Accolade Connect demo CTA to emphasize the specific problem solved (insurance verification automation + time savings) and the buyer's next step. Focused on benefit-first language, strategic placement, and persuasive microcopy aligned with enterprise buyer intent.
Crafted homepage messaging and value propositions that clarified Accolade's position for HR leaders and CIOs—moving them from skepticism to conviction. Focused on healthcare outcomes, member experience, and cost impact. Improved engagement metrics with 45% CTR boost and 20% bounce rate reduction through strategic copy refinement and UX-aligned content flow.
A tested 5-stage system for integrating AI into your content process without losing your brand voice or sacrificing quality.
Tested over 30 days of real marketing work. Designed for content teams working with timeline pressure and limited budgets.
↓ Download Framework (PDF)Weekly newsletter, every Wednesday. For content professionals who already have systems and want to know where AI actually fits. Not tool rankings. Not hype. Real workflow thinking from someone who's been building content operations for 8+ years. Published every Wednesday since 2025.
If you've ever felt like AI was supposed to make your job easier but mostly just made it more complicated, this one's for you. I nearly wrote off AI entirely because I was testing it wrong. This is what I'd tell every content pro who's frustrated, skeptical, or just tired of the hype.
I work with content teams who want to move faster without losing quality — and with brands serious about building content systems, not just publishing content. I also partner with companies looking to bring content systems expertise in-house. If you're building a content or AI workflow function and want someone who's already done it, let's talk.